Target Audience

Target audience is a group of people a media message is made for, based on their interests, age, or needs.

Section 1 Section 2 Section 3: Quiz

100%

1. What is a primary audience?

A) A group of people most likely to engage with a media product

B) A group of people who accidentally come across a media product

C) The producers of a media product

Please answer this question.

2. Why do media producers study their audience?

A) To randomly create content

B) To understand what their audience likes and make content that appeals to them

C) Social Media Apps

To make content without considering the audience

3. What does demographic information include?

A) Favorite movies and hobbies

B) Hair color and favorite foods

C) Age, gender, income, education, and job type

Please answer this question.

4. What do the letter codes A, B, C1, C2, D, and E represent?

A) Different television channels

B) Categories used to define different audience groups

C) The order in which media products are released

Please answer this question.

5. Which of the following is NOT one of the uses and gratifications for media consumption?

A) Information

B) Escapism

C) Physical Exercise

Please answer this question.

6. Which audience category is most likely to have mixed feelings about media content?

A) Preferred Reading

B) Negotiated Reading

C) Oppositional Reading

Please answer this question.

7. What age group is Newsround primarily aimed at?

A) 6 to 12 years old

B) 13 to 18 years old

C) 18 and over

Please answer this question.

8. What is a secondary audience?

A) People who are accidentally exposed to a media product

B) People who create media content

C) People who are outside the primary audience but still engage with the content

Please answer this question.

Made with in Great Britain