Lifestyle Profiles
Not only do media producers target audiences by specifics like age and gender but also consider their lifestyle choices. By creating this profile, it helps producers understand how people live, what they enjoy and how they spend their time and money. This is particularly useful when marketing a new product.
A lifestyle profile is a way of grouping people based on their interests, hobbies, values and daily routines. For example, if a new action movie is being released filmmakers may consider the following for a potential audience:
- Thrill Seekers: People that love excitement and adrenaline. They enjoy high-energy films with car chases, explosions and fight scenes. The film’s trailers might be fast paced with intense music which generates appeal.
- Film Enthusiasts: This group loves movies and will watch them critically. They might be interested in cinematography, storytelling or special effects. The marketing may highlight award winning directors to promote interest.
Photo by Kirill Fokin on Unsplash.
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